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Agent Recruiting Wrapper

Status
in-flight
Tier
Tier 1 — Operating business
Owner
Ryan Colston
Started
2026-05-23
Target launch
2026-06-06

One-line description. Build the operational wrapper (voicemail + SMS + landing assets + booked-call nurture + no-show recovery + measurement) around the agent-recruiting cold call so the existing world-class script actually converts the 10,388 Courted agents in MM Ops FUB.

Why

The cold call script at handbook.rycolston.com/ryan-colston/anthony-lee/handbook/#part-12-recruiting is excellent. Pattern-interrupt opening, no-oriented questions, Status Quo capture in the prospect's own words, 5-touch lever-rotated follow-up cadence. The script itself is not the gap.

The gap is everything around the script. ~80% of cold dials hit voicemail and produce zero residual signal. There is no SMS parallel channel. The magnet is offered reactively at step 11 and Day 30 only. Booked calls have no confirmation cadence. No-shows have no recovery script. None of this is measured.

Per both Hormozis: a world-class cold outreach motion isn't a great call; it's a great call wrapped in a multi-channel asset delivery system that creates the "this team is everywhere" effect and protects every booked meeting. Without the wrapper, the script is doing 30% of the work it could do on the same dial volume.

This project builds the wrapper. Phase 1 (this weekend): voicemail recordings + SMS templates + landing video assets + the Touch 5 one-pager. Phase 2 (next): booked-call nurture + no-show recovery. Phase 3 (next): list enrichment + behavioral triggers + measurement dashboard.

Current state

What's locked as of 2026-05-23 EOD-1: - Run 1 production model = solo MVP (no hired team this weekend; document everything for Run 2) - Run 2 production model = hired team (Director + DP + Sound + Editor), 4-6 weeks out, briefed from Run 1 lessons - Audio gear = Rode wireless (model TBC) — pending iPhone cable confirmation (SC15 USB-C / SC19 Lightning) - Pre-Production Checklist + Run 1 Production Log + all 4 spec docs written to hub

What's still open for shoot day: - Script lock (the next session's critical-path work — 11 pieces of copy to finalize, time-check, Hormozi-audit) - Location/backdrop choice - Lighting plan - Wardrobe choice - Teleprompter app + position decision - Friday-night rehearsal

Next 3 actions

  1. Script lock (this week). Walk all 11 pieces of copy through Hormozi audit + readability check + read-aloud time-check. Save to Locked Scripts.md in the hub.
  2. Rode kit verification (this week). Confirm model + acquire correct iPhone cable (SC15 / SC19). Friday: charge to 100%, pair TX/RX, test recording into Voice Memo, listen back through headphones.
  3. Execute solo shoot (Saturday). Follow the call sheet in Recording Shot List.md. Fill the Run 1 Production Log.md during AND after every shot — that log IS the Run 2 brief.

Decisions log

Open issues

References

Phase plan

Phase Scope Target
Phase 1 — Run 1 (Solo MVP) Solo-shot footage. VM scripts + SMS templates + 4 Ry videos + 1 one-pager + 5 landing pages + SMS provider + FUB automation + STOP listener + per-touch logging. Documented end-to-end so Run 2 has a real brief. This weekend → end of next week
Phase 1.5 — Run 2 (Team Shoot) Hired team — Director + DP + Sound + Editor. Re-shoots the 4 videos at full quality, sourced from Run 1 lessons. Same SMS / VM / one-pager assets stay live during the swap. 4-6 weeks after Run 1 ships and produces measurable data
Phase 2 Booked-call nurture (confirmation, 24h, 1h, night-before asset) + no-show recovery script + automation Following week from Run 1 ship
Phase 3 List enrichment (behavioral triggers: recently listed, expired, brokerage change, social signal) + per-tier copy variants (Schwartz pyramid) + measurement dashboard (per-stage, per-tier) Within 30 days of Run 1 ship

Success criteria (how we know the wrapper is working)

Measured against baseline (current dial → discovery-call conversion):